• Bob Vlach, Woodford Sun Staff

Helping others hear ‘a really good fit’ for Corder


TRAVIS CORDER says he learned to appreciate the value of hearing aids as a life-changing medical device before becoming a licensed hearing instrument specialist in 2010. “I love helping people hear,” said Corder. (Photo by Bob Vlach)

There’s nothing more rewarding for Travis Corder than a person telling him, “I can hear.” As a hearing aid specialist and owner of Vitali & Associates, Corder does comprehensive evaluations to help other people get their hearing back and said, that’s “pretty powerful.” “I love helping people hear,” he said. Originally from Paducah, Corder said he has been in St. Louis, Kansas City and Nashville to gain experience fitting hearing aids and later distributing the medical devices. It was during his years working for a hearing aid distributor that he met Gary Vitali, who owned and operated Vitali & Associates in Versailles for many years. “I saw all of these practices, and Versailles seemed like a really good place to raise our family,” said Corder, who didn’t want to continue traveling from Tennessee to Michigan – not with two young children at home. “…It turned into being a really good fit.” Vitali worked with Corder for awhile during the transition in ownership. The new owner of Vitali & Associates has been licensed as a hearing instrument specialist since 2010. “It’s quite a licensure process,” said Corder, who earned a marketing degree at Murray State University in 2007 and a master of business degree at the University of Kentucky in 2010. Beginning with an internship and continuing with a job-shadowing opportunity in Illinois, Corder said he learned to appreciate the value of hearing aids as a life-changing medical device. “It was really eye-opening for me that there were that many people who needed hearing help,” he said. His post-graduate training taught him to do comprehensive hearing evaluations and also fit hearing aids for patients, he explained. “If I see somebody that has a potentially serious condition,” said Corder, “I refer them out to an ear, nose and throat physician.” When someone has a hearing loss for seven years before doing something about it (the average in the United States), Corder said he works with a patient to give them “the best hearing that I can,” and also help them adjust to life with a hearing aid. “Paper sounds loud. Cars … sound loud. Birds chirping, they sound really loud. It takes time to get used to all of that,” said Corder, who does free hearing evaluations and also makes customized hearing protection for work or play. Corder, who moved Vitali & Associates from its former location at 290 Lexington Street this month, purchased the business last November. He described the clinic’s new location at 201 Lexington Street (in the former Bohannon-Meyer building) as a more visible location. “We have a lot more walk-in people just because they didn’t know that we were here serving Versailles,” said Corder. He lives in Versailles – only three minutes from his hearing clinic – with his wife, Amy, a pharmacist, and their two children, Owen and Olivia.

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