William H. Fishback Jr., 83, died Dec. 15, 2017, in Charlottesville, Va., from complications of Lewy body dementia. A native of Lexington, Ky., Bill was born Dec. 9, 1934, the oldest son of the late Margaret Haggin Haupt Fishback and William Hunter Fishback. He was also preceded in death by his brother Robert Haupt Fishback. He is survived by Sara, his wife of 61 years; a brother, John Randolph Fishback; three children: William Praleau Fishback (Christine), Jean Fishback Elwood (James) and Sara Fishback Bissett (Peter); and four grandchildren: Will, John and Robert Elwood and Laura Bissett. Bill grew up in Savannah, GA. After graduating from Washington and Lee University in 1956, where he later served 10 years on its Board of Trustees, and he was a writer and editor at the Richmond , Va. Times-Dispatch. In 1966 he answered the call of higher education, beginning a career of more than 40 years at the University of Virginia, where he served under four presidents. In addition to working with the media as the university’s spokesperson and overseeing University Relations activities, eventually as an associate vice president, he also taught newswriting courses in the English department to hundreds of students over the years and was an informal adviser to student journalists at the Cavalier Daily and the University Journal. He continued to teach after retiring in 1995 as special advisor to UVA President John T. Casteen III. Reflecting his love of Virginia politics, Bill was instrumental in the creation of both the Center for Politics and the Sorensen Institute for Political Leadership at UVA. In recognition of his significant service and contributions to the university, he received the Raven Society’s Raven Award in 2004. Long active in the Episcopal Church, Bill was a member of the Board of Trustees of the Protestant Episcopal Cathedral Foundation, which oversees the National Cathedral in Washington and its several schools. He was a senior warden and a member of the vestry of St. Paul’s Memorial Church in Charlottesville, and served on various committees of the Episcopal Diocese of Virginia. Other board service included the Charlottesville-Albemarle Chamber of Commerce, the Charlottesville/University Symphony, the Tuesday Evening Concert Series and Madison House. In lieu of flowers, charitable contributions to a favorite charity may be made in the name of William H. Fishback. A private service will be held at the University of Virginia columbarium. A memorial service will be held at 11 a.m. Friday, Jan. 5 at St. Paul’s Memorial Church, Charlottesville, Va.