Tourist Commission gets digital marketing pitch
The Woodford Tourist Commission’s monthly meeting Friday, April 16, at
the Woodford County Chamber of Commerce featured presentations from
representatives of digital marketing firms hoping to sign a deal with
Chad Aull and Travis Scott discussed methods of geo-caching and
geo-fencing that enable companies to capture Internet Protocol (IP)
addresses of smart phones within designated boundaries.
“Let’s say you wanted to focus on something in Midway, or people that
had been in Midway. You could draw a geographical boundary within a
couple of hundred yards of downtown Midway, and then anyone who walked
in with a smart phone or a tablet device, that geo-caching or (a)
geo-fence would capture the IP address of that actual machine … and it
would register that IP address. If you said, for the next three months,
‘We want to capture all those addresses,’ we would keep a running log of
all those IP addresses to get ready for the advertising campaign three
months from now for your event,” said Aull.
(The addresses of the minority of people without data packages on their
device who aren’t using its WiFi can’t be gathered in this way.)
In response to a question from commission member Aaron Smither, Scott
said a “bubble” could be put around Keeneland and the IP addresses
gathered there eventually used for mass advertisements.
Commission member Cortney Neikirk joked that it was a form of stalking
and other members seemed to agree.
Aull said American Rescue Act funds available soon can be used to
support local tourism. Commission Chair Maria Bohanan said the
commission received no money federal Cares Act funds via the county and
cities and called the presentations the best they’d heard yet.
No action was taken.
Members voted unanimously to pay Cooltucky Creative $1,500 for 13 more
weekly episodes of “What’s Up, Woodford?” videos over the next three
months. The programs, which include a segment highlighting commission
initiatives called “Woodford Weekends,” are streamed on the commission’s
YouTube channel, Facebook page and several other social media sites.
The show’s owner and creative director, Cory Cooley, said the themes
will parallel existing commission marketing campaigns, and Bohanan said
the plan is to highlight a different local restaurant every other week.
Members unanimously approved financial statements for the year-to-date
and quarter ending in March.
Bohanan discussed the impending move of the commission and Woodford
County Chamber of Commerce to the Moore Building at 126 South Main
Street. She said the cost will be $2,300 per month, with the chamber
paying $800 of that.
Horse farms mural
With $7,500 from the City of Versailles still available for artwork
promoting tourism, Bohanan said some of the funds could be used to touch
up two of the 12 horse farm silks painted on Lexington Street in
December 2019. Member Lee Howard said he didn’t like the fact that some
of them were already faded.
The artist, Stephen Sawyer, told the Sun that only the Margaux Farm
silk, on the bottom row next to the Cornerstone Pharmacy entrance, had
faded, which was due to the lavender and salmon-pink colors not being
especially light-fast. He said he planned to touch that up soon without
charge, unless the paints involved were extremely expensive, in which
case he’d ask for expenses, but donate his labor.
Bohanan also said a life-sized horse statue presently in the chamber’s
boardroom will be installed in front of the Moore building and repainted.